Google analyzes search queries during World Cup matches:
Throughout the world, real life also slowed during World Cup matches. Which teams had the most loyal fans? Which game captured the attention of world the most? To answer these questions, we looked at counts of queries using Google. People search using Google day and night—except for football fans when a game is on.
Click through for graphs showing the volume of search queries during the big games. When a soccer-mad country like Brazil is playing, the volume of queries drops during the game. There is a small spike during halftime.
